‘Hateful remarks, gestures’: Canadian coffee chain boots franchisee at Jewish Montreal hospital

(JNS) The Canadian chain Second Cup Café announced on Saturday that it shut down a franchisee’s cafe at Jewish General Hospital in Montreal and terminated its relationship with that person after the latter “was filmed making hateful remarks and gestures.”

“Second Cup has zero tolerance for hate speech,” the chain stated. “In coordination with the hospital, we’ve shut down the franchisee’s cafe and are terminating their franchise agreement.”

The person’s actions, the chain said, breach the franchise agreement and “violate the values of inclusion and community we stand for at Second Cup.”

Proud to support businesses that do the right thing and show zero tolerance for hate and antisemitism!

Also, @SecondCupCanada has great coffee too! 🇨🇦 ☕️ https://t.co/wRjEceXMEH pic.twitter.com/m1wY8SF1Y4

— Arsen Ostrovsky 🎗️ (@Ostrov_A) November 24, 2024

Idit Shamir, the consul general of Israel in Toronto and western Canada, named the former franchisee as Mai Abdulhadi, and said that the latter had chanted “the Final Solution is coming” and performed a Nazi salute at Concordia University, “while running a café at Jewish General Hospital, a place built by Holocaust survivors.”

“Thankfully, Second Cup acted swiftly: café shut down, franchise revoked,” Shamir wrote. “Mai Abdulhadi—Hate speech isn’t just vile, it’s a threat, and it will be met with consequences.”

The company earned accolades—and some promises of business—from Paul Hirschson, the Israeli consul general in Montreal, and leaders at the Centre for Israel and Jewish Affairs, and Friends of Simon Wiesenthal Center.

EXCLUSIVE: This antisemite who participated in the Montreal riots last night against Jews was the owner of the Second Cup cafe in Montreal’s Jewish General Hospital. Her name is Mai Abdulhadi. Within hours, @SecondCupCanada has immediately terminated their franchise agreement… pic.twitter.com/UoJmVRIyZE

— Awesome Jew (@JewsAreTheGOAT) November 24, 2024

“This great Canadian, Montreal-owned company has taken this principled stand at risk to their own business. In so doing, they are showing the courage and leadership Canada needs right now but is so desperately lacking from those in the highest of public offices,” stated Leo Housakos, a senator from Quebec. “I hope everyone goes out and buys their coffee tomorrow.”

Michal Cotler-Wunsh, the Israeli special envoy for combating antisemitism, wrote that it “turns out moral clarity is not so difficult.”

“Thanks Second Cup for showcasing Canadian values standing up to lethal hate speech and incitement,” she wrote. “Antisemitism is not a problem of Jews. It’s a problem of antisemites and the people and places that allow it to spread.”

“How is it that a coffee chain was able to put out a statement condemning antisemitism and racial hatred, faster, clearer and unambiguously better, than the prime minister of Canada?” wrote Arsen Ostrovsky, CEO of the International Legal Forum.